MS Dhoni on your crisps

One of the first things you notice as a foreigner in India is how readily complete strangers are willing to strike up probing conversations with you. When I explain I’m following England’s cricket tour they often laugh before explaining that their country is “cricket crazy” - as if they are somehow detached from it all. This impartiality usually passes within minutes and they fall to musing about the skiddy medium pace they bowled as a teenager, or the intricacies of Bhagwat Chandrasekhar’s action. Unwittingly they prove their own point.

On television there are several channels devoted to cricket: ICL, IPL repeats, highlights of old Indian ODI’s - on one I found a repeat of the Sussex-Lancashire C&G trophy final from a couple of years ago. Advert breaks bring you Sachin Tendulkar promoting the Royal Bank of Scotland and Yuvraj Singh advertising Pepsi. If you fancy a snack, Mahendra Singh Dhoni appears on the front of your packet of crisps.

The money flowing through the Indian game makes much more sense when you are here. The advertisements and the endorsements are the physical representations of the billion dollar television deals which are made by companies desperate to show live International matches. For a cricket follower it is a strange experience – I’m both ecstatic at the amount of cricket I can consume, and uneasy at how entwined with money and markets it has become.

As for England and their practice matches – few people have been talking about them. Pietersen and his colleagues have been footnotes in the English-language papers as Sourav Ganguly and Ricky Ponting have dominated the front, back and opinion pages. India’s victory over Australia was felt viscerally by many I’ve spoken to: “We hate the Aussies”, a man from Mumbai told me, “we even danced in the streets when England won the Ashes”.

This focus away from the upcoming one-day matches might give England an advantage, especially with Tendulkar rested and Ishant Sharma injured for the beginning of the series. This being said, modern cricketers should be accustomed to the seamless transition between different tours and contrasting forms of the game. England will have to start well against a country riding on the crest of a wave.